Quality Time Is the Most Popular Love Language in America—Here’s How the Others Rank

When it comes to relationships, how we express and receive love can look very different from person to person.

The 5 Love Languages^® — gift giving, quality time, words of affirmation, acts of service, and physical touch — were developed by Gary Chapman to help people strengthen connection and communication in their relationships.

Some people value kind words. Others crave physical affection. And some simply feel most loved when they receive a thoughtful gift. The challenge? We often “speak” in our own love language rather than our partner’s.

To better understand how Americans express affection, Hims set out to find which love language resonates most nationwide.

You don’t need to learn French to speak the language of love, but knowing how your partner prefers to give and receive affection can make all the difference. Here’s which love languages Americans identify with most, according to a 2025 Hims study — plus insights on how to connect with your partner, no matter their style.

We asked Americans which of the following best describes their love language: quality time, physical touch, acts of service, words of affirmation, or gifts. Here’s what they had to say:

1. Quality time: 31.5 percent

2. Physical touch: 27.5 percent

3. Acts of service: 15 percent

4. Words of affirmation: 15 percent

5. Gifts: 11 percent

We also looked at the most popular love languages among women, men, and different generations and groups of people.

Get the data

Whether your relationship is just getting started or you’re looking to rekindle the spark, relationship status matters when it comes to the language of love.

Singles and married couples are actually quite similar in their top love language: both disproportionately value quality time — 34 percent of singles and 33 percent of married couples name it as their top love language, compared to 28 percent of monogamous couples.

What about people in monogomous relationships? They want physical sparks to fly — 30 percent name physical touch as their love language, compared to 25 percent of singles and 28 percent of married couples.

Maintaining intimacy is important in any long-term relationship, and it can be hard to keep things fresh (especially if you’re dealing with issues like erectile dysfunction, premature ejaculation, or low testosterone). Communicate with your partner and plan time to get physical together.

Knowing the right generational lingo is as important on TikTok and Tinder as it is in real life. Across the board, Gen Zers, Millennials, and Gen Xers all appreciate quality time the most, making it the top love language in America (32 percent).

However, Millennials — sometimes disparagingly called the “me, me, me” generation — are more likely than their Gen Z counterparts to appreciate words of affirmation (16 percent vs. 13 percent) and less likely to respond to acts of service (13 percent vs. 16 percent) or gifts (13 percent vs. 16 percent). A thoughtful card or message can go a long way with this group.

Gen Xers, on the other hand, are the generation most likely to want to get physical (28 percent) and least likely to appreciate gifts (9 percent) — unless that gift is an act of service, which ranked high among Gen Xers (16.5 percent). Instead of buying flowers, maybe help plant some in the yard.

Statistically speaking, the biggest divide in love languages comes between heterosexual and LGBTQ+ respondents.

Thirty-three percent of heterosexual individuals prioritize quality time, compared to just 22 percent of LGBTQ+ respondents — a notable 10-point difference.

Both groups responded similarly to physical touch (the top love language for LGBTQ+ respondents at 26 percent, compared to 28 percent for heterosexual respondents), but that’s where the similarities end.

• Acts of service: 20 percent among LGBTQ+ vs. 14 percent among heterosexual respondents

• Words of affirmation: 19 percent vs. 14 percent

• Gifts: 14 percent vs. 10 percent

Members of the LGBTQ+ community might want to plan a date night that blends physical connection with quality time.

Music can also be a language of love, according to our study.

If your partner likes K-pop, for example, they’re the most likely of any fan base to value quality time (37 percent vs. 32 percent overall).

Country fans, on the other hand, are quite the opposite: only 27 percent want quality time; instead, 32 percent prefer physical touch, compared to just 24 percent of K-pop fans who feel the same.

If your lover is into EDM, give them a gift — maybe tickets to an upcoming show? — 15 percent of EDM fans say gifts are their love language, compared to 11 percent of Americans overall.

Indie fans, not surprisingly, are drawn to alternatives to the usual love languages, being most likely to choose acts of service (17 percent vs. 15 percent overall) and words of affirmation (17 percent vs. 15 percent).

Interestingly, as different as hip-hop fans and rock fans might seem, their romantic preferences are nearly identical.

And if your partner is a pop fan, skip the friendship bracelets and prioritize quality time — 36 percent say it’s their love language, compared to 32 percent overall.

Communication is always key when it comes to having a healthy relationship and sex life, and learning more about how your partner likes to give and receive love is a great place to start the conversation.

Communication is always key when it comes to a healthy relationship and sex life. Learning how your partner likes to give and receive love can be a great way to deepen your connection and start meaningful conversations.

This study is based on a 7,100-person online survey, which included:

1. 5,000 respondents aged 18–65 in the top 50 metropolitan areas (100 respondents per city)

2. 5,000 respondents aged 18–65 in each of the 50 states (100 respondents per state)

3. A nationally representative sample of 500 respondents aged 18–65

These categories are not mutually exclusive; some respondents fall within more than one group. The study was fielded in January 2025.

Findings were analyzed across 190 demographic and psychographic variables, including city, region, gender (self-identified), age, race and ethnicity, relationship status, parenting status, sexual orientation (heterosexual, bisexual, gay, lesbian, pansexual, asexual, queer, etc.), fandoms (music, sports, etc.), and fitness and diet preferences.

All data in this study are from this source unless otherwise noted. Independent research firm Culture Co-op conducted and analyzed the research and findings.

Questions about our study? Contact us at press@forhims.com.

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