About the company: Hims & Hers

Hims & Hers is a digital health platform that connects people to licensed healthcare providers and, if prescribed, personalized treatment plans. We’re all about normalizing health and wellness challenges — and innovating on their solutions — to make feeling happy and healthy easy to achieve. No two people are the same, so we proudly provide access to personalized care designed for results. 

Company overview

Founded in 2017, Hims & Hers Health, Inc., is a publicly traded telehealth platform (NYSE: HIMS). We provide access to care across sexual health, hair care, weight loss, mental health, and more.

What Hims & Hers does

At Hims & Hers, we provide a comprehensive, personalized approach to healthcare, connecting customers with licensed healthcare providers who evaluate each individual’s needs and recommend personalized treatment plans. 

Beyond prescription medications, our platform offers access to ongoing clinical support and educational resources to empower customers to make more informed decisions about their health. Prescription decisions are made solely by licensed healthcare providers and are determined by ongoing communication between the customer and provider and an in-depth medical evaluation.

How it works

Each customer journey through Hims & Hers begins with a detailed intake process, similar to what they’d complete at an in-person doctor’s office. The intake collects information about their symptoms, health history, and treatment goals. Based on their responses, the intake may dynamically adjust to gather more details. Customers are also required to go through an identity verification process. 

A licensed healthcare provider then reviews the intake, evaluates whether treatment is appropriate, and — if necessary — follows up to gather more information. The provider issues a prescription, which can then be fulfilled by one of Hims & Hers’ partner pharmacies and discreetly shipped to the customer’s front door.

Care is delivered asynchronously — through secure, back-and-forth messaging rather than a live video or phone call. This model enables the customer and provider to communicate on their own time, removing traditional barriers like commute time, appointment waitlists, or schedule conflicts. In some states, visits happen via live audio or video.

Customers have ongoing, unlimited access to their care team through secure messaging. They can ask questions, share updates, and get support throughout their treatment. Every provider on the platform follows evidence-based clinical protocols and is held to rigorous quality standards to ensure safe, effective care. 

Educational content is available on the Hims blog and the Hers blog Customers can also download the Hims app or Hers app to easily message their care team with questions 24/7 and access a comprehensive library of expert-developed tools and techniques to support their health goals.

Commitment to quality and clinical rigor

At Hims & Hers, we provide access to an extensive network of more than 400 U.S.-licensed healthcare providers in all 50 states. All providers are highly trained and rigorously vetted.

Because healthcare isn’t one-size-fits-all, we also have a medical advisory board of physicians, pharmacists, and advisors who assist in developing evidence-based clinical frameworks that align with modern medical breakthroughs and best practices. The expert advisory team includes board-certified professionals in dermatology, internal medicine, psychiatry, and pharmacy. The Hims & Hers care model emphasizes clinical quality, customer safety, and privacy. Experts in their respective fields regularly review clinical protocols and guidelines. 

Founding story

Seeking care for sensitive health issues can feel intimidating, especially when it comes with high costs and long wait times. 

Co-founder and CEO Andrew Dudum launched Hims & Hers to change that. 

An entrepreneur with a passion for innovation and accessibility, Dudum previously co-founded Atomic Labs, where he and his co-founders focused on bringing truly transformational ideas to life across industries that were ready to be disrupted, like healthcare.

Hims & Hers started in 2017 with the launch of Hims, which gives men easier access to care for erectile dysfunction, hair loss, and anxiety. A year later, we expanded with Hers, a brand built specifically for women’s health needs.

Our mission and vision

The mission of Hims & Hers is to make the world feel great through the power of better health. 

By providing access to care and continuously evolving with data, technology, and customer input, we empower people to take charge of their health with personalized, on-demand care.

Company values

Hims & Hers isn’t just improving healthcare — we’re redefining it. 

We’re founded on the belief that high-quality healthcare should focus on you, not the industry, and make care affordable, accessible, and personal. From care to delivery, our model is customer-first and data-driven. 

With access to licensed healthcare providers and fast prescription delivery, we’re empowering customers to take control of their health and ushering in a new standard of care.

At Hims & Hers, we meet customers where they are — digitally, discreetly, and on their own time. 

Approach to healthcare delivery

For too long, millions of people in the United States haven’t had access to personalized care that fits their schedule or their budget. By combining expert care and advanced tech, we’ve removed barriers like long wait times, pharmacy lines, and high out-of-pocket costs, making high-quality treatment more convenient and affordable than ever.

Using MedMatch, our proprietary custom-built technology that uses AI and machine learning, providers on the Hims & Hers platform can leverage learnings from hundreds of thousands of de-identified interactions across the platform to support them in considering different treatment options for patients. While traditional healthcare settings may rely on a single provider’s opinion, providers furnishing care through the Hims & Hers platform can utilize MedMatch as a resource in addition to their independent clinical judgment to help them deliver personalized, high-quality care to everyone, regardless of their income, location, or condition.

Meanwhile, our proprietary Electronic Medical Record (EMR) system streamlines administrative processes and ensures seamless care transitions between providers.

Commitment to patient privacy and data security

At Hims & Hers, protecting our customers’ privacy is our top priority.

Here’s how:

• Hims & Hers protects customer data. We protect customer data with robust security practices that meet or exceed industry standards. All personal information is encrypted, stored securely, and handled with the highest levels of care and confidentiality.

• Hims & Hers is designed with privacy in mind. We are committed to respecting our customers' data by implementing a privacy-by-design approach and abiding by data minimization principles.

• The customer is in charge. Customers can visit privacy.hims.com at any time to view, correct, delete, limit the use of their sensitive personal data, or opt out of the sale of personal data.

Hims & Hers adheres to all applicable privacy laws and will always be transparent about collecting and using customer data.

For more details, view our Privacy Policy.

Looking ahead

Looking ahead, we’ll continue to expand access to personalized, affordable care.

What drives us the most is the real progress we see in people’s lives. Since launching in 2017, we’ve evolved from a simple way to access care into a tech-enabled platform supporting millions of subscribers across a growing range of specialties. As we head into the future, our key priorities include:

• Scaling access to personalized care, using data and lab testing to better match individual needs and AI as a tool for providers to enhance care.

• Expanding into new conditions like low testosterone, menopause, sleep, and preventive health, all focused on helping people feel their best over the long term.

• Smarter, more seamless care delivery supported by tools like MedMatch and AI-supported coaching.

• Partnering with healthcare leaders across the industry to deliver the best healthcare experience possible. 

• Taking our model global. 

We’re building for the long term with more personalization, broader access, and a relentless focus on helping people feel their best. The foundation is strong, and we’re just getting started. 

Learn more about Hims & Hers at hims.com and forhers.com.