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FDA approved for more than 25 years
If you’re experiencing hair loss or thinning, you’ve probably heard of Rogaine, and chances are you’ve heard of Hims, too.
While Rogaine is one of the most recognizable names in the hair loss industry, some people are surprised to learn that its products are not bespoke to the brand but rather are a brand-name version of the ingredient minoxidil. Many brands, including Hims (hi, that’s us!), also offer minoxidil products. We also offer access to many more over-the-counter and prescription hair loss products that may help.
Here, we’ll compare Rogaine and Hims, including product offerings, pricing, shipping, customer service, and more.
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There are some pretty big differences when it comes to getting started with Hims vs. Rogaine, and that’s mostly because Hims offers access to prescription products and Rogaine does not (we’ll go into much more depth on that below).
Hims asks you to begin with an intake form designed to further understand your needs and hair loss. You’ll answer questions about your hair (things like where you’re noticing changes to your hair and how much hair you’ve lost), but the form will also ask about family history, your styling preferences (like how much time you like to spend on your hair), and your stress levels. These responses help inform what products will likely work best for you.
Rogaine operates more like an online retailer than a telehealth platform. You’ll navigate to the website and select the product you’d like to buy (there are two products to choose from for men and several different subscription models).
Rogaine does not offer access to prescription products, and because the products are over-the-counter, you can purchase them without a telehealth appointment. Rogaine does not offer consults with healthcare professionals or any sort of medical guidance, and if you’re experiencing a medical emergency or need medical advice, the website states that you should “contact your primary healthcare provider, poison control center, or your local emergency room.”
Hims works with providers in all 50 states, plus Washington, D.C. (You must legally be in the same state as your provider to receive care.) We offer a platform for both asynchronous (messaging) and synchronous (video calls) communications with our affiliated providers to satisfy the varying state and legal requirements for how healthcare providers and patients may interact remotely.
If you’re interested in a prescription product through Hims, you’ll first fill out an intake form (this is not true of OTC and other non-prescription products). From there, a healthcare provider will review your responses and determine which product (or products) is the best fit for you.
Another way in which Hims and Rogaine differ is that Hims offers access to products for mental health, sexual health, and skin care, in addition to hair loss, while Rogaine solely focuses on hair loss.
Hims offers unlimited messaging with a healthcare provider and private check-ins with any subscription, including over-the-counter products. The messaging is private and asynchronous, meaning you can message a provider (kind of like texting) with any questions as often as you’d like, whenever you’d like. You can expect to hear back within 24 hours, though a response often arrives sooner.
Rogaine men’s product line is made up of two products, both containing 5% minoxidil as the active ingredient:
Topical Aerosol (Men’s Foam) 5%
Topical Solution (Men’s Solution) 5%
Rogaine does not offer access to any prescription products. The only active ingredient in any of the brand’s offerings is minoxidil. As a refresher, minoxidil is one of two treatments approved by the U.S. Food & Drug Administration (FDA) specifically for treating male pattern baldness (the other is finasteride). Researchers still aren’t sure exactly how it works, but we know minoxidil is a vasodilator, which means it’s thought to widen blood vessels to bring oxygen and blood flow to the scalp and hair follicles. It also seems to keep hair in the anagen, or growth, phase of the hair growth cycle for longer. This means hair has more time to grow.
Hims offers access to a range of personalized treatments and over-the-counter products available through our platform, including a minoxidil solution and foam (to learn more about the differences between the two, check out our guide to minoxidil foam vs. liquid).
Below, you’ll find a list of hair products Hims offers access to, with an asterisk indicating a prescription product.
Dandruff detox shampoo made with pyrithione zinc
4-in-1 hair regrowth spray* (containing finasteride, minoxidil, biotin, and ketoconazole)
To most accurately compare pricing, we’ll start with a comparison of the only two products offered by both Hims and Rogaine: minoxidil foam and minoxidil solution.
Our topical minoxidil solution costs $15 a month. Our topical minoxidil foam ranges in price from $30 to $19 a month, depending on how long you subscribe (if you buy a single bottle, it costs $30, a three-month supply costs $20 a bottle, and a six-month supply breaks down to $19 per bottle).
Rogaine’s topical minoxidil ranges in price from $13.73 per month with a six-month subscription to $17.17 per month for a one-time purchase of a six-month supply. There is no option to order one bottle of Rogaine on its website — the smallest order you can place is a three-month subscription for the one-time cost of $53.99 ($17.99 per bottle).
Hims Hair prescription products range from $22-$59 per month.
Hims prescription products ship for free, while over-the-counter products require a $5 shipping fee. However, if you buy an OTC product on a subscription plan, you’ll only pay once for shipping, even though a new product ships every month.
Hims ships within the United States, and some similar products are available to ship in the United Kingdom (using the Hims U.K. website).
Rogaine ships free for products over $20 and charges $7.95 for orders under $20. However, that’s a bit of a moot point, as Rogaine does not offer any products under $20 (instead, everything is sold in a bundle or subscription that costs over $20).
Rogaine does not ship to Hawaii or Alaska, whereas Hims ships to all 50 states and Washington, D.C. We ship most products (except for weight loss products with temperature restrictions) to P.O. boxes. Rogaine does not ship to P.O. boxes.
Neither Rogaine nor Hims offers overnight, priority, or expedited shipping, though, in some scenarios, you can fill your Hims prescription at a local pharmacy.
Hims provides subscription options with flexible durations of three, six, or 12 months (some products also offer a five-month subscription). This ensures you won't need to remember to reorder every month. Your product ships for free at the same time each month, and subscribing often saves you money. For instance, the Hair Loss Duo costs $39 per month on a three-month plan and $32 monthly on a 12-month plan.
Rogaine also offers the option to subscribe at a cadence of three, four, or six months. Minoxidil is most effective when used regularly, and non-compliance (i.e., not using minoxidil every day as intended) is one of the most common reasons people don’t see results.
One of the main differences between the subscription models is that Hims ships one product per month and bills you at about the same time each month (weekends and holidays may alter the schedule slightly). They also offer the flexibility to pause or skip upcoming orders.
Rogaine ships its products in bulk, and you’ll pay one upfront cost. So, for example, if you order a six-month supply of Rogaine either as a one-time purchase or on a subscription model, you’ll have six bottles delivered at once. This may be helpful to know if you have limited storage space.
To contact Rogaine customer service, you can either email or call a number. The brand says it will respond within 48 hours. You can also track a package or find Rogaine products in stores near you without speaking to a customer service representative.
The Hims app (which we highly recommend customers download) has a live chat function where you can get help from your care team 24/7. You can also email customer support using the website, which will be answered within 24 hours. You can contact customer support whether or not you are an active Hims customer.
Rogaine offers two products for women: a 5% minoxidil foam (identical to the men’s product but used only once a day as opposed to twice for men) and a 2% minoxidil solution.
Him’s sister site, Hers, specifically caters to women.
Here’s what to remember when understanding the differences between two popular hair loss treatment brands, Hims vs. Rogaine.
Hims vs. Rogaine: Hims provides personalized telehealth support and offers access to both prescription and over-the-counter medications (including minoxidil foam and solution), while Rogaine offers a trusted, minoxidil-focused approach with two products — minoxidil foam and solution at 5% strength for men.
Hims features a broader selection of hair loss treatments and wellness support compared to Rogaine’s streamlined offerings. Hims and Rogaine minoxidil pricing is very comparable per month.
Key Differences: Hims excels in flexibility and comprehensive care with things like personalized treatments, telehealth appointments, and unlimited provider messaging, while Rogaine offers simple, no-consult hair loss treatments.
If you’re curious to compare other brands to Hims as you decide what’s right for you, check out our post on Hims vs Keeps. And if you’d like to learn more about topical minoxidil (the only product offered by Rogaine and one of many hair loss treatments from Hims), check out our guides on how men should apply minoxidil for hair growth and minoxidil dosages.
Quick note: This article is intended for informational purposes only and does not constitute medical advice or endorsement of one brand over another.
Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references. See a mistake? Let us know at [email protected]!
Dr. Mike Bohl is a licensed physician and the Director of Medical Content & Authority at Hims & Hers. Prior to joining Hims & Hers, Dr. Bohl worked in digital health at Ro, focusing on patient education, and as the Director of Scientific & Medical Content at a stealth biotech PBC, working on pharmaceutical drug development. He has also worked in medical journalism for The Dr. Oz Show (receiving recognition for contributions from the National Academy of Television Arts and Sciences when the show won Outstanding Informative Talk Show at the 2016–2017 Daytime Emmy® Awards) and at Sharecare, and he is a Medical Expert Board Member at Eat This, Not That!.
Dr. Bohl obtained his Bachelor of Arts and Doctor of Medicine from Brown University, his Master of Business Administration and Master of Science in Healthcare Leadership from Cornell University, his Master of Public Health from Columbia University, and his Master of Liberal Arts in Extension Studies—Journalism from Harvard University. Dr. Bohl trained in internal medicine with a focus on community health at NYU Langone Health.
Dr. Bohl is Certified in Public Health by the National Board of Public Health Examiners, Medical Writer Certified by the American Medical Writers Association, a certified Editor in the Life Sciences by the Board of Editors in the Life Sciences, a Certified Personal Trainer and Certified Nutrition Coach by the National Academy of Sports Medicine, and a Board Certified Medical Affairs Specialist by the Accreditation Council for Medical Affairs. He has graduate certificates in Digital Storytelling and Marketing Management & Digital Strategy from Harvard Extension School and certificates in Business Law and Corporate Governance from Cornell Law School.
In addition to his written work, Dr. Bohl has experience creating medical segments for radio and producing patient education videos. He has also spent time conducting orthopaedic and biomaterial research at Case Western Reserve University and University Hospitals of Cleveland and practicing clinically as a general practitioner on international medical aid projects with Medical Ministry International.
Dr. Bohl lives in Manhattan and enjoys biking, resistance training, sailing, scuba diving, skiing, tennis, and traveling. You can find Dr. Bohl on LinkedIn for more information.
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