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Grow visibly thicker, fuller hair

If you’ve spent any time scrolling through hair care content on TikTok or Instagram, Vegamour has probably popped up. The products have eye-catching packaging and plant-based formulas, promising to promote fuller, thicker hair.
As one of the most talked-about brands in the beauty space, it’s no surprise Vegamour has come across your feeds. One product, in particular, that’s gained buzz is the Vegamour GRO Hair Serum. Does it actually deliver on all the hype? Or is it just another influencer-driven trend with nice branding but little science to back it up?
In this Vegamour review, we’ll break down what the product is and how it works, then have a doctor weigh in on whether it can truly support hair growth.
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Vegamour is a hair wellness brand that markets itself as a clean, vegan alternative to traditional hair growth treatments. Its standout products, like the GRO Hair Serum and GRO Biotin Gummies, are designed to support fuller, denser-looking hair without using drugs like minoxidil or finasteride.
Vegamour leans on plant-derived ingredients such as mung bean extract, curcumin (from turmeric), and red clover, which the company says can help promote healthy follicles and reduce shedding.
These ingredients are combined with vitamins, peptides, and adaptogens that are supposed to work together to encourage stronger, shinier hair over time.
Although there’s some evidence that these natural ingredients can show positive results on hair, there’s little evidence to support that they can make thinning hair grow. FDA-approved treatments like minoxidil are backed by extensive clinical trials and better suited for hair loss, especially if it’s hormonal or genetic.
Vegamour positions itself as a lifestyle brand. The marketing emphasizes holistic wellness, stress management, and consistency, potentially appealing to customers who want something more “natural” than prescription or over-the-counter medications.
According to Vegamour, the key to its healthy hair formulas lies in its plant-based phytoactive ingredients.
For example, mung bean extract is claimed to help nourish hair follicles, mainly because it’s high in protein. Meanwhile, curcumin and red clover may reduce the impact of DHT (dihydrotestosterone), a male hormone linked to thinning hair.
Vegamour’s hair growth serums are lightweight and designed to be easily applied daily with a dropper, much like other topical scalp treatments.
That said, it’s important to highlight that clinical evidence for Vegamour’s ingredient list is limited compared to FDA-approved treatments like minoxidil. Some individual ingredients have small-scale studies supporting scalp health or potential hair benefits, but nothing as large or rigorous as prescription-based options.
What Vegamour products might do is help improve the appearance of hair. The serum may help make dry hair look shinier, improve overall hair health, and possibly promote fuller hair with consistent use.
The brand reports that users might have reduced shedding and increased hair density after several months of use. But like any treatment, results vary, and it’s not a guaranteed fix for genetic hair loss.
Below, find an honest review of the Vegamour GRO serum — with ratings out of five stars for efficacy, side effects, and ease of use — from Hannah Kopelman, DO.
Product type: Hair regrowth serum
Key ingredients: Mung bean extract, turmeric, red clover, and caffeine
Cost: $64 for a one-ounce supply
Purpose: Claims to use natural ingredients to help promote fuller, thicker hair
Efficacy: ★★★ (Dr. Kopelman says it’s okay for mild cases of hair loss or as a cosmetic boost, but it’s not a powerhouse treatment.)
Side effects: ★★★★
Ease of use: ★★★★
“When patients ask me about Vegamour’s GRO or GRO+ Advanced Hair Serum, I tell them the main ingredients, like mung bean extract, turmeric, red clover, and caffeine, are aimed at supporting scalp health, improving blood flow, and potentially extending the growth phase of the hair cycle,” says Dr. Kopelman.
She notes that it’s not an FDA-approved treatment, and the ingredients haven’t been proven to regrow hair in balding areas. “What they can do is slightly thicken existing hair and help reduce shedding if someone’s in the early stages of thinning.”
Pros:
Vegamour GRO serum is plant-based, vegan, and cruelty-free.
It’s available over the counter — no prescription required.
The brand’s serum, supplements, shampoo, and conditioner are easy to use and safe for daily use.
The serum may improve overall hair health and appearance by boosting shine, supporting thickness, and reducing shedding.
Vegamour offers bundles with supporting products (shampoo, conditioner, and gummies).
Cons:
Vegamour GRO Hair Serum is expensive compared to drugstore options.
There’s little clinical evidence behind the brand’s proprietary blends.
The product requires consistent daily use to see potential benefits.
The scalp serum could leave hair feeling greasy.
It may not be effective for advanced hair loss.
The subscription model can add up in cost over time.
Find answers to frequently asked questions about Vegamour products ahead.
Most users report it takes at least three to four months of consistent use to notice results like less shedding or fuller-looking hair with Vegamour GRO. This timeline isn’t unusual. Hair growth cycles are slow, and any product will take months to show change.
No. Vegamour hair products are considered cosmetics and supplements, not FDA-approved hair loss treatments. That means the brand’s claims aren’t backed by the same kind of large-scale clinical trials as FDA-approved medications like minoxidil.
Yes, many people layer products. Since Vegamour is primarily cosmetic and topical, it’s generally safe to use alongside FDA-approved treatments like minoxidil. Still, it’s always best to check with a dermatologist or another healthcare provider before mixing active ingredients.
Our guide compares Vegamour versus minoxidil for hair growth.
Nutrafol is probably Vegamour’s closest competitor. Like Vegamour, Nutrafol leans heavily on natural ingredients, such as botanicals, adaptogens, and vitamins. But it markets itself as a supplement-first brand.
Nutrafol has more published research on its formulas than Vegamour, though both brands sit in the “wellness and lifestyle” category rather than prescription-backed treatments.
If you’re looking for a daily serum, Vegamour might be more appealing, while Nutrafol is more supplement-focused. Neither, however, is as clinically validated for regrowing hair or combating hair fall-out as minoxidil or finasteride.
See our Vegamour versus Nutrafol comparison for more details.
Vegamour products aren’t cheap. Vegamour GRO Hair Serum retails around $64 for a one-ounce supply, while bundles can push the cost higher. If you add supplements or the GRO Revitalizing Shampoo and Conditioner, the full routine can be a significant investment compared to drugstore or prescription treatments.
Since Vegamour is marketed as a natural, plant-based line, the possible side effects are fairly minimal. However, some users may feel scalp irritation, redness, or dryness from the serum’s essential oils. Supplements, like the gummies, can also cause an upset stomach, depending on your tolerance. And there’s always a possibility of an allergic reaction.
Unlike minoxidil or finasteride, there aren’t well-documented clinical trials showing safety and side effects at scale. That doesn’t mean Vegamour products are unsafe, but it does mean there’s less data to rely on.
“From a safety standpoint, I feel comfortable with most people trying it,” says Dr. Kopelman. “It’s generally well-tolerated, but occasionally, I’ll see mild redness or itching in sensitive scalps.”
What other products can you use instead of (or along with) Vegamour GRO Hair Serum to address hair loss, reduce thinning, or regrow a receding hairline? Here are a few of your options.
Minoxidil is an FDA-approved topical treatment that’s been studied extensively for decades. Unlike Vegamour, minoxidil has clinical evidence showing it can stimulate hair follicles and promote regrowth in both men and women.
It’s also significantly cheaper, especially through providers like Hims, where you can buy minoxidil online and get subscription-based delivery.
Finasteride is another FDA-approved option that works by blocking DHT, the hormone responsible for many cases of male pattern baldness (androgenetic alopecia).
Unlike Vegamour, finasteride directly targets a root cause of hair loss. Hims can connect you with a licensed provider who can prescribe finasteride through online consultations.
For those who want a “natural” option but with some clinical backing, rosemary oil has been studied as a potential alternative to minoxidil. While the evidence is still limited, it’s an inexpensive at-home option that aligns more with Vegamour’s plant-based ethos.
Our guide compares rosemary hair oil versus minoxidil for treating hair loss.
Does Vegamour work? Here’s the TL;DR for those looking into Vegamour GRO Hair Serum reviews:
Vegamour is a trendy, plant-based hair wellness brand, but its clinical backing is limited.
The GRO Hair Serum may help improve the appearance of hair and reduce shedding, but it isn’t an FDA-approved hair loss treatment.
Side effects are rare. But results vary, and the price tag is high.
Remember, FDA-approved treatments like minoxidil and finasteride remain the gold standard for regrowing hair — and you can access both through Hims.
Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references. See a mistake? Let us know at [email protected]!
This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always talk to your doctor about the risks and benefits of any treatment. Learn more about our editorial standards here.
Bachelor of Science, Life Sciences. United States Military Academy.
Doctor of Medicine. Tulane University School of Medicine
Dermatology Residency. San Antonio Uniformed Services Health Education Consortium
Board Certified. American Board of Dermatology
Dr. Beasley is licensed in all 50 states
Fellow, American Academy of Dermatology
Hair Loss, Dermatology
10 years of clinical practice as a Dermatologist
Medical Director - YouHealth Medical Groups, 2025–
Private practice, 2024–
Chief of Dermatology - , 2015–2019
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Dr. Beasley began doing telemedicine while serving in the U.S. Army, providing dermatologic care for soldiers stationed around the world. This experience sparked his passion for telemedicine and inspired his commitment to expanding access to healthcare for patients across the United States.
In his free time, Dr. Beasley enjoys cooking, reading, and trips to the beach with his wife and two kids (with sunscreen of course).