Volumizing formula

Max Volume Shampoo

Turn the volume up with our lightweight shampoo designed to cleanse and strengthen strand by strand. Made with Biovolume 128™, an ingredient formulated to boost hair volume.

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Meet Max Volume

  • Visibly lifts limp hair with a follicle-boosting blend of biotin, caffeine, and linden bud extract

  • Gently helps remove product, grime, and excess oil while turning up volume and strengthening hair from root to tip

  • Invigorating citrus spice scent leaves hair with a sophisticated clean and smelling of cardamom, lemon, and rhubarb

  • Paraben-free, sulfate-free, silicone-free, phthalate-free, cruelty-free, vegan

How to use

Wet hair, lather, then gently massage into scalp. Distribute evenly from root to tip. Leave in for 1 minute, then rinse thoroughly. Follow with Hims Max Volume Conditioner—made with argan oil. Gentle enough to use as your daily shampoo.

Product details

6.4 fl oz / 190 ml


Key ingredients: Linden bud extract (Biovolume 128™), caffeine, chia seed oil, biotin, hydrolyzed rice protein
Other ingredients: Water, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, fragrance(parfum), peg-150 pentaerythrityl tetrastearate, polyglyceryl-10 laurate, sodium chloride, phenoxyethanol, caprylyl glycol, peg-6 caprylic/capric glycerides, limonene, polyquaternium-7, citric acid, sodium benzotriazolyl butylphenol sulfonate, caffeine, niacinamide, sodium benzoate, linalool, tilia tomentosa bud extract, benzyl benzoate, benzyl salicylate, hydroxycitronellal, butylphenyl methylpropionai, biotin, potassium sorbate, salvia hispanica seed oil, aloe barbadensis leaf juice, butylene glycol, xanthan gum, 1,2-hexanediol, hydrolyzed rice protein, ethyl hexanediol, oryza sativa (rice) extract, glycervl caprylate, phenylpropanol, decapeptide-22, oligopeptide-78, palmitoyl decapeptide-21, zinc palmitoyl nonapeptide-14

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Max Volume Shampoo

Turn up the volume

Boost volume

90% saw increased volume after 28 days of using Biovolume 128™.

*Based on a survey of 40 participants after 3 uses per week during a 28-day period.

Amplify hair

Pump up flat follicles to achieve your best hair yet, while also nourishing your scalp—great for all hair types, but especially great for fine hair.

Stacked with
nourishing ingredients

  • Biovolume 128™: formulated to help moisturize, volumize, and protect hair—derived from a species of linden tree buds only found in the plains of Anatolia

  • Biotin: helps strengthen strands and support fuller-looking hair

  • Caffeine: helps elongate strands

  • Hydrolyzed rice protein: supports elasticity to help hair shine

Amplify from root to tip

Formulated for fine, flat hair

Lightweight formulation raises hair at the root for fuller-looking strands

Cleanses while hydrating

Wash away the day’s grime without stripping moisture or causing breakage

Smells incredible

Light citrus spice scent invigorates hair with a sophisticated clean

How to turn up the volume

Wet hair and gently massage into scalp. Distribute from root to tip. Leave for 1 minute, then rinse thoroughly. Follow with Hims Max Volume Conditioner.

Regrow hair in as little as 3-6 months

There’s more where that came from. Hims offers 100% online access to clinically-proven regrowth ingredients that can have you seeing thicker hair in as few as 3-6 months.

*Active ingredients have been studied separately, with each showing results of improvement in hair regrowth after 3 to 6 months of use.

FAQs about the volumizing shampoo

What's the difference between volumizing and thickening shampoo?

Thickening shampoo thickens each strand of your hair by infusing it with protein or collagen. Unlike a volumizing shampoo, thickening shampoo usually includes ingredients to address hair loss, like saw palmetto. Many men use a thickening shampoo to support their hair loss treatment plan. Hair thickening shampoo with saw palmetto may help target DHT, the hormone that contributes to hair loss, as well as reducing build up on the scalp.

On the other hand, volumizing shampoos help to make your hair look fuller and denser. Once massaged in the scalp, the shampoo targets your follicles and the bottom of the hair shafts to lift hair away from the head. Volumizing shampoos typically use lightweight ingredients that won’t weigh your hair down at the roots—making it great for those with fine, limp hair.

How does volumizing shampoo work?

Most volumizing shampoos contain ingredients that create 'hold' to lift hair away from the head. Our volumizing shampoo contains Biovolume 128™, which is designed to provide maximum volume and help support fuller-looking hair. In a clinical test of Biovolume 128™, 90% of users saw an increase in hair volume after 28 days*.

Biovolume 128™ is rich in phytochemicals such as polysaccharides, flavonoids, peptides and amino acids. Naturally found in linden buds, these botanical ingredients form a protective antioxidant barrier over the hair cuticle to improve hair health by protecting it from external damaging agents like UV light and chemical processes, while making hair shiny and smooth.

*Based on a survey of 40 participants after 3 uses per week during a 28-day period.

How often do I need to use a volumizing shampoo?

Volumizing shampoo is designed to work well on different hair types, including fine hair, color-treated hair, and thin hair. We recommend that you use volumizing shampoo and conditioner 2-3 times a week. However, everyone’s hair is different and you might find that using it a little bit more or a little bit less is better for you.

How else can I add volume to hair?

A good volumizing shampoo, like Max Volume Shampoo, is just the very first step of your hair care routine. We also recommend using our volumizing conditioner, which helps moisturize, plump and prep hair for easy styling. You can do a lot to make your hair appear fuller with your hairstyle. If you have fine or flat hair, styling your hair with too much product can result in greasy, limp hair. On the flip side, a crew cut or mop top can help disguise your thinning hair and give you a voluminous look. Learn more in our guide to haircuts and hairstyles for thinning hair.

Does the volumizing shampoo for men contain wheat protein?

No, our shampoo is gluten free as we use a hydrolyzed rice protein, which supports elasticity to help hair shine.

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